Privacy Policy
Last updated: January 2025
1. Data controller
The data controller responsible for your personal data is PrimeCalcPro, operated from Sweden. For any privacy-related enquiries, contact us at contact@primecalcpro.com.
2. What data we collect and why
What: Pages visited, browser type, device type, approximate location (country/region), time on site.
Why: To understand how the Service is used and improve it.
Legal basis (GDPR Art. 6): Legitimate interests (Art. 6(1)(f)) — improving the Service; or Consent (Art. 6(1)(a)) where required.
Collected by: Google Analytics (anonymised IP addresses).
What: Cookie identifiers used to serve and measure advertisements.
Why: To display relevant ads that fund the free Service.
Legal basis: Consent (Art. 6(1)(a)) — only after you accept cookies in our consent banner.
Collected by: Google AdSense. Subject to Google's own privacy policy.
What: Calculation history, saved favourites, theme preference, language setting.
Why: To remember your preferences between visits.
Legal basis: Strictly necessary — this data never leaves your device.
Storage: Browser localStorage only. Not transmitted to our servers. Deleted when you clear your browser data.
What: Your name (optional), email address, message content.
Why: To respond to your enquiry.
Legal basis: Consent (Art. 6(1)(a)) — by sending us a message, you consent to us processing it to reply.
Retention: Deleted within 12 months of your enquiry being resolved.
3. Cookies
We use cookies as described below. Under GDPR and the Swedish Electronic Communications Act (LEK), non-essential cookies require your prior consent, which we obtain via our cookie banner.
| Cookie type | Purpose | Consent required? |
|---|---|---|
| Strictly necessary | Language preference, cookie consent state | No — essential for the Service |
| Analytics (Google Analytics) | Understand site usage, improve content | Yes — opt-in |
| Advertising (Google AdSense) | Serve relevant ads, fund the free Service | Yes — opt-in |
You can withdraw consent at any time by clicking "Cookie settings" in the site footer, or by clearing cookies in your browser. You can also opt out of Google Analytics at tools.google.com/dlpage/gaoptout and personalised ads at youronlinechoices.com.
4. International data transfers
Google Analytics and Google AdSense may transfer data to the United States. These transfers are covered by Google's Standard Contractual Clauses (SCCs) approved by the European Commission under GDPR Art. 46(2)(c). For details, see Google's Privacy Framework.
5. Your rights under GDPR
As an EU/EEA resident you have the following rights:
To exercise any right, email contact@primecalcpro.com. We will respond within 30 days (GDPR Art. 12(3)).
6. Swedish supervisory authority (IMY)
If you believe we are not handling your data lawfully, you have the right to lodge a complaint with the Swedish Data Protection Authority:
Integritetsskyddsmyndigheten (IMY)
Website: www.imy.se
Phone: +46 8-657 61 00
Email: imy@imy.se
7. Children's privacy
Our Service is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will delete it promptly.
8. Third-party processors
We use the following processors, each bound by data processing agreements:
- Google Analytics—Website analyticsPrivacy policy ↗
- Google AdSense—Advertising (consent-based)Privacy policy ↗
9. Changes to this policy
We may update this policy. Material changes will be announced on the site. The "last updated" date at the top reflects the most recent revision.
10. Contact
Privacy enquiries: contact@primecalcpro.com · General contact: Contact page